Pitching Comic Books 101

Posted On: 09/29/15

Do you want to learn how to create a successful comic book pitch? 

Our Marketing Coordinator, Jordan Johnson attended a classroom style panel at Rose City Comic Con on pitching comic books. She brought back her notes to share with you!



The panel was moderated by Joshua Williamson, (Nailbiter, Birthright, Marvel’s Illuminati) who has written successful pitches to Image Comics, DC Comics, Marvel Comics, and Dark Horse Comics. Guest speakers also included David Walker (Shaft, Cyborg), Joe Keatinge (Shutter, Ringside), Jen Van Meter (Hopeless Savages), and editor Lauren Sankovitch (Managing Editor, Milkfed Criminal Masterminds). 

Tip #1: Create a one to two sentence log line that summarizes the premise of your comic
Example: The world’s greatest thief is hired to steal a ghost from a lighthouse.
In the log line you want to give potential readers a glimpse into your comic.  
It doesn’t have to be perfect, but it should get reader’s attention within five seconds and be descriptive, eloquent, and concise.

Tip #2: Don’t leave anything out. 
In your write up make sure to address the following:
  • Answer the why!
  • Tell them the full story -- give them all the information they need to understand your story. 
  • Remember: They can’t read your mind. Don’t leave them with questions. Make sure you answer the following questions: 
    • Where does this lead? 
    • Who is my point of view character(s)? 
    • What’s their journey? 
    • Why is their journey important? 
    • Why do I need to tell this story? 
    • Why is it important to tell it right now? 
    • What niche am I filling? 
    • Why is it relevant right now?
  • Know the difference between an idea and a story. The story makes it distinctive. 
  • Don’t get lost in the details. Focus on why people should care!

Editors gets zillions of emails. They don’t have time to read everything, so you want to make sure that what they are reading is something worth their time. Make sure it is something you would want to read before sending it to editors. 

Joshua Williamson’s tip: Break your information up into small sections. Have a one line log line and then a paragraph summary that follows. 

Joe Keatinge’s secret: Talk your pitch out with a friend. If you can’t do that, then you have more work to do. 


Tip #3: Know the editors you are pitching to. 
Research the company you’re pitching to. What do they focus on? What topics don’t they do? 
Final Tip: Your pitches will get rejected!
Take it as a learning process and motivation to improve. 
Always be professional and put your best foot forward. Even with rejections, you are still making connections and networking. 

Want more from Rose City Comic Con? Check out our write up of the "How to be a Negotiation Ninja" panel by Katie Lane!

Tags: How To, Inspire, Rccc, Recent, Rose city comic con